AdSense
allows website publishers to display contextually relevant
advertisements on their website. If a web visitor "clicks" on an
advertisement, the web publisher will earn a percentage of the
advertising revenue generated as a result of the click. Many
webmasters have
built content websites around the Google AdSense model. In many cases
the specific intent of the webmaster is to profit from Google-AdSense.
Other webmasters use (
Google AdSense)
to supplement their revenue. Regardless of the webmaster's intent, the
following tips will help webmasters looking to profit from
AdSense.
Top
AdSense Tips:
1.
Niche Sites.
Targeted niche sites that have a clear theme, tend to generate more
advertising revenue simply because it is easier to achieve decent search
engine placement. Be warned though, you want to chose a niche where
there is a sufficient number of advertisements available.
2.
Target Keywords.
When determining the sites focus, consider how much the advertisers
pay for the advertisements. If the site is focused on ringtones, like
Ringtone Central
http://www.ringtones-central.com
the payout per click is going to be very small, as ringtones are not
high ticket items, advertisers will not spend a lot on pay per click
advertisements. With less obvious markets use Overture to determine how
much advertisers pay per keyword, it is usually similar on
Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the
Overture inventory
and how much is paid per keyword. Because the market has become very
competitive, it will be difficult to rank well in search engines with a
new website that is optimized for the terms that have the highest
payout. Consider targeting terms that are moderately priced.
3.
Aged Sites / Time.
Over time as a website is spidered by (
Google),
advertisements will generally increase in relevance. In general, older
websites will rank better in search engines. The closer the
advertisements relate to the webpage's content; the higher the
"click-through" the publishers will see.
4.
Coding.
In order to minimize a websites maintenance place the
"Google" generated AdSense-code in the website
template
or an include file. This will allow you to easily experiment with
different advertisement sizes and ad placement, and keep the web
maintenance to a minimum.
5.
Tracking Channels.
In order to know how effective a specific website or ad placement is use distinct channels and sub-channels within
Google.
This will allow you to discern what performs best on a specific
website. Using channels will tell you what sites are making money, what
advertisements are making money and what ad position is the most
profitable on a specific website. Keep in mind that you should run an
advertisement for a full week, in order to properly test its
effectiveness, different days of the week will vary the web traffic so
comparing one week to another will give the most accurate reflection of
how effective a campaign performs.
When testing different advertisement sizes, placement or color schemes
be sure to leave campaigns in place for one week, different days will
often result in
web traffic fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.
6.
Integrated Ad Placement.
Many webmasters have been successful at integrating advertisements
into a website. The easiest way to integrate an advertisement into a
website is to remove the advertisement border. This will allow the ads
to better blend with the webpage.
GOOGLE recommends
contrasting the link colors with the website colors to increase
click-throughs. It is also suggested that webmasters randomize the color
of the advertisements, so that frequent users will not naturally
"filter" the ads.
Example of integrated ad placement:
http://www.golf-clubhouse.net or
http://www.security-protection.net
7.
Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This decreases
the value of the advertisements served, so publishers should cautiously
add advertisement units, as it dilutes ad inventory. In other words you
want to serve the most expensive ads at all times.
8.
Hot Spots.
Like web copy above the fold holds true with
"AdSense"
as well. This means that advertisements that appear without having to
scroll will be read more frequently. Hot Spots are areas on a web page
that result in a higher percentage of click-throughs. According to
Google the highest paying advertisements are located on the hot spots.
hotspots map -
http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.
9.
Highest performing Ad Sizes.
According to Google the
336 x 280 rectangle, the
300 x250 rectangle and the
160 x 600 sky
scraper result in the highest number of click-throughs. Depending on
the website's design and layout, publishers may experience different
results with different ad sizes, placements and color schemes.
Experiment and track the results for each website to maximize the
AdSense-payout.
About the Author
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Other Articles by Sharon Housley Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage
http://www.notepage.net a wireless text messaging software company.
